Contact Us
Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I help financially overwhelmed and avoidant people gain confidence and ease with their money. I provide one on one financial coaching for individuals, families and businesses, or you can hire me to speak at your organization.

What Are You Looking For?
A pattern of rolled hundred dollar bills on a green background.
Our Courses

Fully Funded has a variety of courses available for personal and business finance. Live group courses are run several times a year. For those who want to get started right away we have on demand courses available.

Available Courses:
Jen Mayer announcing The Annual Business Reset course.

A 6-Week Group Coaching Program for Freelancers + Self-Employed People To Start The Year Off Right

The Annual Business Reset walks you step-by-step to organize your business finances so that you have a clear path to reach your goals and have your financials prepped and ready to hand off to a tax professional.

Program starts February 10, 2026.

Join Waitlist
Jen Mayer, AFC® + founder of Fully Funded smiling wearing a white sweater.

Hi! I’m Jen

Jen Mayer, AFC® is an Accredited Financial Counselor, and the founder + CEO of Fully Funded. As a financial counselor Jen teaches people how to create structures that work for them, and supports people to create financial freedom and reach life long goals.

While Jen works with all types of folks, her methods are specifically anti-capitalist and tailored to neurodivergent people, self-employed folks, and people who haven’t historically been supported by financial systems and institutions.

Announcement of the waitlist opening for The Annual Business Reset course starting January 2026.

You Love Being Self Employed But...

You didn’t start your business because you wanted to be a business owner
You feel overwhelmed with tax season every year and feel like you’re winging it
You want to feel more organized with your finances this year
You want to assess your business performance and financial health from last year in 2025
You are ready to create a clear and actionable growth plan for this year in 2026
You need help organizing your financial documents for tax season

How Does It Work?

Interactive Course. Through a combination of live teaching calls, Q+A sessions, and co-working hours, you’ll have the support and structure you need to reflect on 2025, forecast your growth plan for 2026, and have all your 2025 tax numbers prepared to hand off to your accountant.
Call Dates
Tuesday February 10th: 2-3:30pm ET
Tuesday February 17th: 2-3:30pm ET
Tuesday February 24th: 2-3:30pm ET
Tuesday March 3rd: 2-3:30pm ET
Tuesday March 10th: 2-3:30pm ET
Tuesday March 17th: 2-3:30pm ET
Bonus Calls
You can expect a mix of guest speakers, co-working sessions, and live Q&A calls

Thursday February 12th: 2-3:30pm ET
Thursday February 19th: 2-3:30pm ET
Thursday February 26th: 2-3:30pm ET
Thursday March 5th: 2-3:30pm ET
Thursday March 12th: 2-3:30pm ET
Thursday March 19th: 2-3:30pm ET
Templates and Resources
Financial Forecast Spreadsheet
Expense Categorization Guide
2026 Vision Map Template
Tax Prep Checklist and Organizer
Support and Community
6 weeks of access and support with Jen Mayer, AFC®
Connect with an incredible group of business owners to support, learn and grow with

All meetings are held virtually over Zoom.

Access to session recordings, notes, and templates for one year on private education platform.

Community discussion board for the duration of the 6 week class. Jen answers questions on this discussion board.

Join Waitlist

Schedule for The Annual Business Reset

Week 1: Reflecting on 2025 – Wins, Lessons, and Challenges.

  • Take stock of your year by identifying what worked, what didn’t, and where you want to grow.

Week 2: Understanding the Numbers – 2025 in Review.

  • Dive deep into your finances to analyze trends in 2025 and uncover opportunities for growth in 2026.

Week 3: Planning for 2026 – Vision and SMART Goals.

  • Envision your business’s future and create actionable goals for 2026.

Week 4: Financial Forecasting and Tax Prep.

  • Review your financial roadmap for 2026 and organize your documents for 2025 tax prep.
Join Waitlist

PROGRAM COST: $475

At Fully Funded, we believe that financial education should be accessible to as many people as possible that's why we offer scholarships. Applications for Annual Business Reset will open on Monday, January 12 and close Friday, January 23. Recipients will be awarded January 26.

What You’ll Achieve After Completing The Annual Business Reset

Clear Vision: You’ll have clear insight into your business and personal finances, complete with overview spreadsheets.
Basic Tax Education: You’ll learn how to plan ahead and save for annual and quarterly taxes.
Financial Reporting: You’ll understand financial reports: profit/loss, cash flow, and expense breakdowns.
Tax Preparation: You’ll learn to organize income and expense documentation for 2025 using provided templates.
Financial Organization: You’ll organize your 2025 financial info... all in preparation for tax season.
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Client Testimonials

Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communicate openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

What is an Accredited Financial Counselor?

Financial Counselors are trained professionals who educate clients in sound financial principles. We assist clients in the process of overcoming their financial indebtedness, help clients identify and modify ineffective money management behaviors and guide clients in developing successful strategies to achieve their unique financial goals.

What is your training and background?

I'm an Accredited Financial Counselor with the Association for Financial Counseling & Planning Education (AFCPE®). AFCPE® is the nationally recognized leader in financial counseling, coaching and education. Bringing together research, education and practice, they support the profession through comprehensive training, professional development and high-quality resources to help improve the economic well-being of individuals and families worldwide.

I’m a business owner but also need help with personal finance. Is this the right program for me?

Yes! We’ll work on both business and personal finance in this program.

Do you prepare taxes or offer bookkeeping services for business owners?

I do not, but I’m happy to connect you with the right people who do!

Do you sell any financial products?

Nope! I am a fee-only financial advisor. I don't earn commissions by selling financial products. Clients pay a fee to enlist my services. That way I only work for you, and have your best interest in mind.

Do you offer sliding scale or discounted rates?

At Fully Funded, we believe that financial education should be accessible to as many people as possible. That’s why we offer tiered pricing, a model that lets you choose the price that best matches your current financial situation. Profit Foundations is $475 put we offer two additional access points of $375 and $275 for the course. If these pricing options are inaccessible, please email us at hello@wearefullyfunded.com for a pay what you can slot.

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