Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I’m and Accredited Financial Counselor® and the founder of Fully Funded. We help folks looking to quit their 9-5, freelancers, and solo business owners gain confidence and ease with their money.

Check out our offerings of one-on-one financial coaching for personal and business finances, live courses throughout the year, and custom speaking engagements for organizations.

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Our Courses

Fully Funded has a variety of courses available for personal and business finance. Live group courses are run several times a year. For those who want to get started right away we have on demand courses available.

Jen Mayer announcing The Annual Business Reset course.

A 6-Week Course for Freelancers + Self-Employed People To Start The Year Off Right

The Annual Business Reset walks you step-by-step to organize your business finances so that you have a clear path to reach your goals and have your financials prepped and ready to hand off to a tax professional.

Program starts February 10, 2026.

Join Now
Jen Mayer, AFC® + founder of Fully Funded smiling wearing a white sweater.

Hi! I’m Jen

Jen Mayer, AFC® is an Accredited Financial Counselor, and the founder + CEO of Fully Funded. As a financial counselor Jen teaches people how to create structures that work for them, and supports people to create financial freedom and reach life long goals.

While Jen works with all types of folks, her methods are specifically anti-capitalist and tailored to neurodivergent people, self-employed folks, and people who haven’t historically been supported by financial systems and institutions.

Announcement of the waitlist opening for The Annual Business Reset course starting February 10, 2026.

You Love Being Self Employed But...

You didn’t start your business because you wanted to be a business owner
You feel overwhelmed with tax season every year and feel like you’re winging it
You want to feel more organized with your finances this year
You want to assess your business performance and financial health from last year in 2025
You are ready to create a clear and actionable growth plan for this year in 2026
You need help organizing your financial documents for tax season

How Does It Work?

Interactive Course. Through a combination of live teaching calls, Q+A sessions, and co-working hours, you’ll have the support and structure you need to reflect on 2025, forecast your growth plan for 2026, and have all your 2025 tax numbers prepared to hand off to your accountant.
Call Dates
Tuesday February 10th: 2-3:30pm ET
Tuesday February 17th: 2-3:30pm ET
Tuesday February 24th: 2-3:30pm ET
Tuesday March 3rd: 2-3:30pm ET
Tuesday March 10th: 2-3:30pm ET
Tuesday March 17th: 2-3:30pm ET
Bonus Calls
You can expect a mix of guest speakers, co-working sessions, and live Q&A calls
Thursday February 12th: 2-3:30pm ET
Thursday February 19th: 2-3:30pm ET: Guest Speaker: Rus Garofalo, Founder of Brass Taxes
Thursday February 26th: 2-3:30pm ET
Thursday March 5th: 2-3:30pm ET
Thursday March 12th: 2-3:30pm ET
Thursday March 19th: 2-3:30pm ET
Templates and Resources
Financial Forecast Spreadsheet
Expense Categorization Guide
2026 Vision Map Template
Tax Prep Checklist and Organizer
Support and Community
6 weeks of access and support with Jen Mayer, AFC®
Connect with an incredible group of business owners to support, learn and grow with

Schedule for The Annual Business Reset

Week 1: Creating Your Tax Organization System

  • Implement a physical, digital, or hybrid system to tax document organization

Week 2: Understanding the Numbers – 2025 in Review.

  • Take stock of your year by identifying what worked, what didn’t, and where you want to grow.

Week 3: Analyze your business finances from 2025

  • Dive deep into your finances to analyze trends in 2025 and uncover opportunities for growth in 2026.

Week 4: SMART Goals.

  • Envision your business’s future and create actionable goals for 2026.

Week 5: Financial Forecast Workshop

  • Create an intentional roadmap for your 2026 revenue, balance your income streams and your capacity.

Week 6: Tax Prep

  • Review what to submit to your tax prep professional for 2025, prepare to save for quarterly estimated taxes in 2026, and learn how retirement savings can be part of your tax strategy.
Join Today

What You’ll Achieve After Completing The Annual Business Reset

Clear Vision: You’ll have clear insight into your business and personal finances, complete with overview spreadsheets.
Basic Tax Education: You’ll learn how to plan ahead and save for annual and quarterly taxes.
Financial Reporting: You’ll understand financial reports: profit/loss, cash flow, and expense breakdowns.
Tax Preparation: You’ll learn to organize income and expense documentation for 2025 using provided templates.
Financial Organization: You’ll organize your 2025 financial info... all in preparation for tax season.

Client Testimonials

Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communicate openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

How much time should I expect to spend each week?

The course is designed to be completed in the 3 hours of live class time each week. However, you may need an additional 1-2 hours per week to complete the implementation work and organize your financial materials. This means you're looking at roughly 4-5 hours total per week, a manageable commitment that will set your business up for success all year long.

I'm brand new to freelancing and/or self-employment. Is this course right for me?

Absolutely! In fact, you're in the perfect position to start off on the right foot. The Annual Business Reset will help you set up organized systems from day one, so you never have to deal with the scramble and stress that comes from piecing together a year's worth of financial information at tax time. You'll learn exactly what to track, how to organize it, and how to stay on top of your finances throughout the year, giving you a solid foundation as you build your business.

I've been freelancing for years but my finances are a mess. Will this still help?

Yes! This course is designed for exactly this situation. Many experienced freelancers are great at what they do... but have been winging it when it comes to the financial side of their business. It's SO common. The Annual Business Reset will help you finally get organized, clean up your finances, and put systems in place so you're not playing catch-up this year. You'll walk away with clarity on your numbers and a sustainable approach to managing your finances going forward. It's never too late to get this handled. And once you learn... you can rinse, wash, and repeat each year.

Will this course help me do my own taxes, or just prep for my accountant?

This course is designed to get your financial information organized and ready to hand off to a tax professional. This course is designed to make sure you have all your income tracked, expenses categorized, receipts organized, and everything your accountant or tax prep professional needs to file your return quickly and accurately. While you'll gain a much better understanding of your business finances, the actual tax filing will be completed by your tax professional. Think of this course as doing all the prep work so your accountant can focus on maximizing your deductions and filing your return, which often means lower accounting fees and better results.

Are there payment plans available?

Yes! You can split your payment over two installments to make it easier to get started.

Do you offer sliding scale or discounted rates?

At Fully Funded, we believe that financial education should be accessible to as many people as possible. That’s why we offer 50%, 75% and 100% scholarships for each of our courses. Sign-up on the waitlist to stay tuned for upcoming scholarship options. Scholarship applications open January 26, 2026.

Get started! Watch the Money Mindset + Values Based Finance Masterclass here

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