Jen Mayer, AFC® + founder of Fully Funded, wearing a black sweater with flowers, smiling.
I’m Jen

I’m an Accredited Financial Counselor® and the founder of Fully Funded. We help folks looking to quit their 9-5, freelancers, and solo business owners gain confidence and ease with their money.

Check out our offerings of one-on-one financial coaching for personal and business finances, live courses throughout the year, and custom speaking engagements for organizations.

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Our Courses

Fully Funded has a variety of courses available for personal and business finance. Live group courses are run several times a year. For those who want to get started right away we have on demand courses available.

Fully Funded vintage mint green cake.

Fully Funded Personal Financial Coaching

Building Your Financial Freedom

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About Our Financial Coaching Services

At Fully Funded, we offer individualized financial coaching for people who want support every step of the way.

Whether you’re navigating life events, changing your employment status, or just ready to take control of your financial future, we’re here to support you with compassionate, non-judgmental guidance. With Fully Funded's coaching, you’ll have a trusted partner to help you understand and shape your finances, so they truly align with your life and values.

Lauren Rosalanko, AFCPE® portrait wearing a black t-shirt.

Hi! I’m Lauren Rosalanko, AFC®!

Lauren Rosalanko is an Accredited Financial Counselor who empowers millennials to take control of their money without compromising their values. She specializes in helping clients build credit, pay off debt, and create budgets that support spending on what they love. Whether you're planning your next career move or leaving the 9–5, Lauren helps you feel confident and aligned in your financial decisions.

Lauren joined Fully Funded in 2025 and looks forward to working with you!

My Story

Our 3-Session Financial Coaching Package

To help clients make real progress, we offer a structured 3-session coaching package designed to balance long-term planning with actionable steps. Each 60-minute session builds upon the last, with the flexibility to meet either bi-weekly or monthly based on your needs. Clients have the option to continue coaching sessions after this initial package.

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Package Details
Session Length:

60 minutes per session, meeting bi-weekly or monthly

Support Between Sessions:

Access to your coach via Voxer for questions and guidance in between sessions

Client Deliverable

Financial Action Plan: a document outlining your financial tasks to reach your goals

Session Overview

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Session One: Financial Overview

In this foundational session, we’ll explore your finances from a high level, focusing on your immediate and long-term financial goals. We’ll structure the next sessions based on these insights, giving you a clear direction moving forward.

Session Two: Financial Deep Dive

We’ll dive into a specific topic, whether it’s crafting a monthly budget, streamlining bank accounts, creating a debt pay off plan, starting to invest or any other priority. This session is all about tailoring the work to your unique needs.

Session Three: Financial Wrap-Up or Continued Work

For our wrap-up, you’ll leave with an actionable list of next steps aligned with your financial vision and goals. If there are projects still in progress, we can also use this time to continue deepening your financial foundation.

Examples of Coaching Topics and Projects

Our coaching covers a range of financial topics, allowing you to address specific goals or challenges that matter most to you:

Creating values-aligned spending and savings plans
Understanding your complete financial picture
Building a game plan for financial goals
Enhancing money mindset and reducing financial shame
Combining finances with a partner
Planning financially for parenthood
Navigating inconsistent income
Basics of investing
Separating finances after a divorce or separation

Get Started with Fully Funded

If you’re ready to build a financial life that reflects your values and goals, let’s connect. We’ll guide you through every step with a personalized, supportive approach designed to make financial freedom accessible and achievable.

Inquire Here

Client Testimonials

Erin McCabe, owner Erin McCabe Wellness.
Working with Jen and Fully Funded started as a short term goal to create my first maternity leave in 2021 and has evolved into a 3 year relationship. This has given me stability in how I pay myself, simple worksheets to plan my quarters, and now a second maternity leave that was supplemented by our new state family leave policy.I love working with Jen who completely understands the process of a running and growing a business and family!!
Erin McCabe, owner Erin McCabe Wellness
M.G., Doula, Izote Birth.
Before working with Jen, I was terrified and anxious to face my finances. I was deeply in debt, experiencing life paycheck to paycheck, and felt like my financial situation was hopeless. Jen met me exactly where I was with grace, empathy, and expertise. After each session, I felt more and more empowered and in control. We set up systems and THEY WORK. I no longer feel fearful to check my account balances.
M.G., Doula, Izote Birth
HL, Owner, True Bearing Bodywork.
I am so grateful to Jen. I started this journey feeling hopeless about my finances but also overwhelmed by how busy I was - these two things were not adding up. Jen helped me take a step by step approach to feeling like my business funds me, not the other way around. Through looking at my businesses financial health I also gained more confidence in myself.
HL, Owner, True Bearing Bodywork
Jennifer Tom, Licensed Acupuncturist.
I’ve been in practice for 10 years but felt like I was winging it when it came to my business finances. Working with Jen and her Profit Foundations course has been a total game changer - I have clarity around my goals and the tools and steps to get there, and I’ve reached my net profit goal for the past 3 months and counting! Jen’s approach to finances is so open and judgement-free, and I learned so much about how to plan for the present and future.
Jennifer Tom, Licensed Acupuncturist
Francie Webb, IBCLC, Doula, Author, and Entrepreneur.
Before working with Jen, talking about money was so stressful. Now, my husband and I communicate openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
Janelle Alba Garner, Founder, JJVS.
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
SJ, Postpartum Doula.
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Emily Van Eck, Owner “Emily Van Eck Nutrition”
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
HanaKyle, Owner, Vessels By HanaKyle.
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner.
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Amy T., MA. Intuitive Guide & Medicine Womanat.
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat

Frequently Asked Questions

What makes Fully Funded different from traditional financial advisors?

At Fully Funded, we focus on aligning your finances with your personal values, goals, and lifestyle. We’re not just about numbers—we work to understand the “why” behind your financial choices, with a focus on supporting unique income situations, family planning, and big life transitions. Our approach is designed to be inclusive, judgment-free, and truly collaborative.

What should I expect from a coaching session?

Each session is structured yet flexible. In our first session, we’ll focus on understanding your overall financial picture and setting meaningful goals. The next sessions dive deeper into areas you want to focus on, whether that’s budgeting, financial planning for your family, or tackling any financial stressors. By the final session, you’ll have a clear action plan to help you confidently move forward.

Do you offer single sessions?

At this time, our primary focus is on our 3-session coaching package, as we find clients achieve the best results when we work together consistently. However, after completing the initial package, you’re welcome to book additional sessions for ongoing support.

Get started! Watch the Money Mindset + Values Based Finance Masterclass here

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