You've built the business. Now let's go deeper.
A three-month private coaching experience for solo business owners who are ready to turn their business revenue into long-term profit and wealth
Apply for the 90-Day Focus
About Our Coaching Services for Solo Business Owners + Freelancers
You're running a dynamic and inspired business. Your financial system should reflect that.
You built and incredible business. Clients are coming in, money is moving, and you're doing the work you love. But underneath it all, something isn't adding up.
You're not totally sure where the money goes. You're paying yourself inconsistently or not enough. Tax season still catches you off guard. And when you look at your numbers, you're not confident you're actually building toward something.
You don't need a pep talk about money mindset. You need a system. A strategy. And someone who understands the specific financial reality of running a solo business.
That's exactly what the 90-Day Finance + Strategy Focus is for.
Hi! I’m Jen
I’m a Brooklyn based Accredited Financial Counselor (AFC®), a former doula, a mom of two, and I’ve been self-employed my entire career. After a fulfilling doula career, I founded Fully Funded in 2021 after helping families plan for parental leave. Since we live in the US, and there is no federally mandated paid family leave, so much of parental leave planning is financial planning. I love financial coaching because I get to use my doula skillset, but around finances. My passion is working with individuals, families, and business owners to implement financial strategies so they can live with financial confidence, less stress, and meet their lifelong goals.
I’m accredited with the Association for Financial Counseling & Planning Education (AFCPE®) the gold standard in financial counseling. I help clients with a variety of financial projects anywhere from understanding financial literacy, creating a debt payoff plan, increasing income, prioritizing savings and investing, separating business and personal finances, and more.
Together we create an actionable plan, so you can work step by step toward your financial visions. It’s my sincere hope that we can all live with abundant values aligned finances, so we can dedicate our lives fully to the many causes we believe in.
90 Day Finance + Strategy Focus
This 3-month package is designed to empower you with actionable insights and a clear plan for your business finances. With structured sessions and ongoing support, we’ll work together to create a foundation that supports your long-term goals.
Package Details
Session Length:
Two 90 minutes per session per month (6 total)
Support Between Sessions:
Access to Jen via Telegram for questions and guidance between sessions
Includes:
- Business spreadsheets and template
- Completed business strategy deck
What we work on month by month:
Examples of Coaching Topics and Projects
Our coaching sessions are flexible to address the financial challenges and goals unique to your business:
Separating personal finances and business finances with different bank accounts
Increasing income and revenue
Understanding how much to charge in order to reach your personal financial goals
Creating a values-aligned business
Understanding business finances, including reading profit & loss statements, balance sheets, and cash flow reports
Developing a healthy money mindset and reducing financial stress
Planning financially for parental leave
Setting up and preparing for retirement
Ready to Build a Financially Resilient Business?
If you’re ready to gain confidence in your business finances and create a foundation that supports your goals, Jen and Fully Funded is here to help. We’re committed to making financial wellness achievable, sustainable, and enjoyable so you can keep building the business of your dreams.
Client Testimonials
Working with Jen and Fully Funded started as a short term goal to create my first maternity leave in 2021 and has evolved into a 3 year relationship. This has given me stability in how I pay myself, simple worksheets to plan my quarters, and now a second maternity leave that was supplemented by our new state family leave policy.I love working with Jen who completely understands the process of a running and growing a business and family!!
Erin McCabe, owner Erin McCabe Wellness
Before working with Jen, I was terrified and anxious to face my finances. I was deeply in debt, experiencing life paycheck to paycheck, and felt like my financial situation was hopeless. Jen met me exactly where I was with grace, empathy, and expertise. After each session, I felt more and more empowered and in control. We set up systems and THEY WORK. I no longer feel fearful to check my account balances.
M.G., Doula, Izote Birth
I am so grateful to Jen. I started this journey feeling hopeless about my finances but also overwhelmed by how busy I was - these two things were not adding up. Jen helped me take a step by step approach to feeling like my business funds me, not the other way around. Through looking at my businesses financial health I also gained more confidence in myself.
HL, Owner, True Bearing Bodywork
I’ve been in practice for 10 years but felt like I was winging it when it came to my business finances. Working with Jen and her Profit Foundations course has been a total game changer - I have clarity around my goals and the tools and steps to get there, and I’ve reached my net profit goal for the past 3 months and counting! Jen’s approach to finances is so open and judgement-free, and I learned so much about how to plan for the present and future.
Jennifer Tom, Licensed Acupuncturist
Before working with Jen, talking about money was so stressful. Now, my husband and I communicate openly, troubleshoot together, and create new opportunities for our family that weren’t possible before.
Francie Webb, IBCLC, Doula, Author, and Entrepreneur
I met Jen overwhelmed, wanting nothing more than to give up and pretend the thousands of dollars in debt I had didn’t exist. After only three calls, I found not only a personalized, clear path to a work optional future, but a piece of myself I didn’t know existed. I feel empowered and capable, excited to face the rest of this head on.
Janelle Alba Garner, Founder, JJVS
I love Jen! Jen is your finance doula! She’s a total wizard at turning your anxiety into fuel for a fulfilling financially abundant future.
SJ, Postpartum Doula
Jen helped me see there is a ton of potential already set up in my business to make the money that I want. The combination of financial support & business coaching is perfect for my needs at this stage. Plus she’s just a joy to spend an hour with.
Emily Van Eck, Owner “Emily Van Eck Nutrition”
As a freelancer, it often seems like it’s never enough, so I was seeking clarity to support having work-life balance and minimize burnout. Jen’s style was wonderfully holistic and really considered all the factors of my lifestyle, not just “money in, money out”. I always felt heard and understood in our conversations and have a lot more confidence in managing my money and schedule going forward!
HanaKyle, Owner, Vessels By HanaKyle
Jen’s enthusiasm about financial prosperity is contagious and motivating. I have built up a strong foundation of savings, created a debt payoff plan and have expanded my business in various ways. Our work together gave me the courage to create NOURISH, a professional training in postpartum chef work.
Alicia Allison, Postpartum Chef, Doula and Somatic Wellness Practitioner
Jen created a caring & judgment free space for learning how to work with finances that enabled me to unwind my core inner programming that held old habits in place. I remember a feeling of grief followed by a deep sense of relief that I finally had practical guidance helping me understand how to work with money.
Amy T., MA. Intuitive Guide & Medicine Womanat
Frequently Asked Questions
Get started! Watch the Money Mindset + Values Based Finance Masterclass here